Mailchimp.com is a complete, web-based email marketing list and campaign manager solution. It allows the user to manage lists, create sign-up forms, create custom emails for campaigns, send emails and manage campaigns. The site offers integration with a number of desktop and web-based services, including Google Calendar, Salesforce and Outlook. Users can add addresses to their list one at a time, via web signup, or by importing them from popular email and list management software. The user can also generate the HTML code for custom email list signup forms for their website using the list form tool. Users can create custom campaigns that include custom HTML and/or text only emails generated using the Campaign Builder. The emails can incorporate links, banners, custom templates and forms, and can be integrated with Google Analytics for monitoring campaign performance.
The Campaign Builder also allows the user to specify a list or a portion of a list to send the email to. The site includes over 50 pre-defined templates, and these can be customized as much as the user wants using the site's browser-based WYSIWYG editor. Templates and text can also be edited in HTML and CSS if the user desires. Once the email is completed, Mailchimp takes care of all phases of campaign management including sending, monitoring clicks, sending emails when someone subscribes to a list, and integration with Google Analytics if chosen. The user can see at a glance the success and ROI of their campaign using the analytics tools provided by the site.
Atlanta, GA-based Mailchimp.com was founded in 2001. The site has undergone steady growth since launch and currently has over 190,000 registered users. The site is used by corporate heavyweights such as Mozilla, Intel, Fujitsu and Canon.
Competition to Mailchimp.com comes from sites such as ConstantContact.com and DadaMail. ConstantContact.com provides a very similar service to Mailchimp.com, does not provide a free account, but is priced lower than Mailchimp.com. DadaMail is a hosted solution which provides similar features to Mailchimp.com. Dadamail can be purchased installed for less than $100, and administration is entirely web-based as well.
The Mailchimp.com site has a very clean and uncluttered look and feel. The site is quite responsive, and the browser-based tools respond much like a dedicated desktop app. Page loads happen quickly, as do email or signup form editing. Navigation is intuitive, with a convenient top menu bar shown on all pages of the site. There is no advertising displayed on the Mailchimp.com site.
Registration to Mailchimp.com is free and is required to use the site. The registration process simply asks for email address and password. Validation of the email address is required. A free account is limited to a list size of 500 addresses and 3,000 monthly emails. Registration for a paid account asks for email address, username, password and credit card information.
Two types of paid pricing are available from Mailchimp.com – monthly and pay as you go. There are 5 monthly pricing plans available, all with unlimited monthly mailings and with list size limits ranging from 2,500 to 50,000. Pricing ranges from $30 to $240 per month. Contact Mailchimp.com for pay as you go pricing.
Mailchimp.com is recommended to any individual, small or large business or organization who needs a complete mailing list and mailing campaign management solution. The site provides a full-featured, turnkey service that is easy to use, yet flexible and powerful.